May 05, 2011 - Sale 2246

Sale 2246 - Lot 41

Price Realized: $ 900
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 800 - $ 1,200
FREDERIC HENRI KAY HENRION (1914-1990) B.O.A.C. / IT'S A SMALL WORLD BY SPEEDBIRD. 1947.
39 1/2x24 3/4 inches, 100 1/2x63 cm.
Condition A-: abrasions in image.
In post-war Britain, competition between the different airlines was fierce, and as a result, the airline companies hired the best graphic designers in the field for their advertising, such as F.K. Henrion, Ashley, and Abram Games. At the time when Games was creating a series of posters for B.O.A.C., the trend among artists was not to illustrate the actual airplanes (as had been the style in the thirties), but instead, to advertise the advantages of flying, such as saved travel time. They did this by creating beautiful, symbolic and surrealistically inspired images that captured the abstract concepts poetically. Here, Henrion incorporates the company's Speedbird logo into the design. Modern British p. 6.