Feb 29, 2024 - Sale 2660

Sale 2660 - Lot 109

Price Realized: $ 1,625
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,200 - $ 1,800

FREDERICK C. HERRICK (1887-1970)

EMPIRE MARKETING BOARD. Group of 4 posters. Circa 1930s.


30x20 inches, 76¼x50¾ cm. Thos. Forman & Sons, Nottingham.
Condition varies, generally B+ / A-. Paper.

Group includes: Buy Home Produced Cheese; Buy Australian Sultanas; Buy Indian Rice; and Buy Canadian Apples.

Almost all of Herrick's posters are marked by an elegant Art Deco stylization, and indeed he was the only British artist to participate in the famed 1925 Parisian Exposition Internationale des Arts Décoratifs et Industriels Modernes. In addition to heading the Baynard Press in London, Herrick designed posters for a variety of clients, including the London Underground, the Empire Marketing Board, RMSP (Royal Mail Steamship Packet), the Royal Mail Line and the Anchor Line.