?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,500 - $ 2,000
FREDERICK C. HERRICK (1887-1970) TOUCHING / THE RICHES OF LONDON. 1927. 40x25 inches, 101 1/2x63 1/2 inches. Baynard Press, London. Condition B+: repaired tears along left margin. Mounted on paper. "The interwar period saw a huge marketing push by the company [London Underground] to attract more female customers to boost takings during the day once rush hour was over . . . many posters glorified the pleasure of consumption . . . [Herrick's series] led to a fusion of women, luxury commodities and London Underground's corporate identity" (London Transport p. 134ff). London Transport 124.
