Jan 22, 2015 - Sale 2372

Sale 2372 - Lot 7

Price Realized: $ 6,250
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 4,000 - $ 6,000
Par-T-Pack Cola advertisement with woman and U.S. Servicemen. Oil on canvas. 1041x838 mm; 41x33 inches. Signed in image, lower left. Re-stretched on original stretcher in contemporary frame. Some craquelure to surface, one repair on verso to small punctured area of upper right background area with some overpainting. Circa 1943. Ex-collection Victor Burns, Art Director for Royal Crown Cola.

Additional Details

Rita Hayworth may have been the model for this advertisement as she was for several Royal Crown and Par-T-Pak (produced by Royal Crown) beverage ads for the Columbus, Georgia company while her husband was stationed at Fort Benning during World War II. The stunning redhead pictured here is serving Par-T-Pak Ginger Ale and Club Soda to three enthralled servicemen from the Army, Navy, and Marines.