FRITZ BÜHLER (1909-1963) AND RUODI BARTH (1921-1999) FRIONOR. 1949. 49x35 1/2 inches, 124 1/2x90 1/4 cm. Wassermann S.A., Basel. Condition A / A-: creases and abrasions in margins and image. A prolific poster designer based in Basel, Bühler worked for many of the most recognizable firms, such as P.K.Z., Union and Nivea. He had a diverse style and was fluent in the concept of Neue Sachlichkeit (New Objectivity), and familiar with Surrealism. Here, in collaboration with Barth, he shows he can also take a much more modern approach, employing an airbrush and day-glo, pop art colors.
