Aug 06, 2014 - Sale 2356

Sale 2356 - Lot 237

Price Realized: $ 13,750
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 10,000 - $ 15,000
GEO HAM (GEORGES HAMEL, 1900-1972) MONACO / 5ÈME GRAND PRIX AUTOMOBILE. 1933.
46 1/4x30 3/4 inches, 117 1/2x78 cm. Monegasque, Monte-Carlo.
Condition A-: light foxing in lower image; minor creases in margins; unobtrusive horizontal fold.
The Monaco Grand Prix, a Formula One motor race through the streets of Monte Carlo in the small principality on the French Riviera, was first held in 1929. Organized by the Automobile Club of Monaco it was the first race to be held solely within the country's borders. Robert Falcucci designed the posters for the race's 2nd, 3rd and 4th meetings using dynamic, street level views of the powerful automobiles and the exotic vistas and landmarks of the city. Using a similar style and graphic treatment Geo Ham designed this poster and then continued to design for the event through 1937 and then again in 1948. 'To accentuate the speed of the race, he set [this] scene as a spectacular, road-level perspective placing the viewer only a few yards behind the speeding 'French Blue' Bugatti just exiting the tunnel a few lengths behind a red Alfa Romeo and several other cars as they approach the finish line' (Crouse p. 24). Crouse p. 25, Riviera 259, Affiches Automobiles cover and p. 92, Riviera 259, Azur 333.