?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,500 - $ 2,000
GEORGE GIUSTI (1908-1990)
CHAMPION WINS 19TH YEAR! AT INDIANAPOLIS / CHAMPION SPARK PLUGS. 1947.
31 3/4x17 1/2 inches, 80 1/2x44 1/2 cm. Condition B+ / B: expertly-recreated sections of lower text and top and bottom margins; repaired tears in text and image.
Italian-born Giusti worked in Milan and at his own studio in Switzerland before moving to the United States, where one of his first jobs was working with Herbert Matter on the Swiss pavilion for the New York World's Fair. A graphic designer and architect, Giusti is best remembered for his book jackets and many magazine covers (Fortune and Time, among others). He also worked for the U.S. Government and Geigy Pharmaceuticals, with whom he had a 12-year long relationship. "In all of Giusti's graphics, he has avoided the classical and sought instead a contemporary, even futuristic effect. He has succeeded to the extent that his designs are consistently ahead of their time" (Art Directors Club Hall of Fame 1979 biography). He was inducted along with Milton Glaser, Ladislav Sutnar, Jan Tschichold, Willem Sandberg and two others).
This image also appeared in a printed magazine ad.
