May 13, 2013 - Sale 2314

Sale 2314 - Lot 146

Unsold
Estimate: $ 400 - $ 600
GEORGE GIUSTI (1908-1990) PREVENT FOREST FIRES! / BE SURE YOUR MATCH IS OUT. 1946.
18 1/4x12 3/4 inches, 46 1/2x32 1/2 cm. U.S. Government Printing Office, [Washington D.C.]
Condition A. Paper.
Italian born, Giusti worked in Milan and at his own studio in Switzerland before moving to the United States, where one of his first jobs was working with Herbert Matter on the Swiss pavilion to the New York World's Fair. A graphic designer and architect, Giusti is best remembered for his book jackets and many magazine covers (Fortune and Time, among others). He also worked for the U.S. Government and Geigy Pharmaceuticals, with whom he had a 12 year long relationship. "In all of Giusti's graphics, he has avoided the classical and sought instead a contemporary, even futuristic effect. He has succeeded to the extent that his designs are consistently ahead of their time" (Art Directors Club Hall of Fame 1979 Biography. He was inducted along with Milton Glaser, Ladislav Sutnar, Jan Tschichold, Willem Sanberg and two others).