May 03, 2018 - Sale 2476

Sale 2476 - Lot 42

Price Realized: $ 3,500
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,200 - $ 1,800
38 1/2x26 1/2 inches, 97 3/4x67 1/4 cm. Studio Mingozzi, Bologna.
Condition A: minor restoration at edges; slight darkening at bottom edge.
Mingozzi spent his entire life and career in Bologna, where he founded the Alta Studio in the 1920s and then opened an eponymously-named studio in the 1930s. His posters uniformly reflected his Modernist view of design. Among his largest clients were Barbisio hats, Ebano shoe polish and a variety of different brands of liquour, including Campari. This strong image from later in his career promotes the company's soda with its stylized, signature bottle. The image manages to both represent the bottle as an inverted cocktail glass and catch the viewer's eye with the vibrating background.