?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 800 - $ 1,200
GIOVANNI PINTORI (1912-1999) OLIVETTI. 1948. 29 1/2x19 3/4 inches, 75x50 1/4 cm. Gibiemme Spa, Milan. Condition B+ / A-: loss in lower right corner and at lower left edge. Paper. Framed. Directly after he finished school in Monza in 1936, Pintori was hired by Adriano Olivetti. He ended up staying with the company for 31 years, ultimately heading Olivetti's graphic design department between 1950 and 1967. Olivetti was a revolutionary in the progressive way that he handled his company's advertising, turning "his graphic arts campaign into a total social and commercial restructuring of his company." Pintori oversaw a prodigious output of advertisements, many of them his own designs, but also many by such prominent artists as Lionni, Glaser, Folon and Savignac. The Poster p. 248, Modern Poster 215, MoMA 249.1987.
