Jun 18, 2020 - Sale 2538

Sale 2538 - Lot 76

Price Realized: $ 845
Show Hammer Price?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 800 - $ 1,200
GIOVANNI PINTORI (1912-1999) OLIVETTI. Two posters.
Each approximately 27x20 inches, 68 1/2x50 3/4 cm.
Condition varies, generally A- / A. Paper.
Directly after he finished school in Monza in 1936, Pintori was hired by Adriano Olivetti. He stayed with the company for 31 years, ultimately heading Olivetti's graphic design department between 1950 and 1967. Olivetti was revolutionary in the progressive way in which he handled his company's advertising, turning "his graphic arts campaign into a total social and commercial restructuring of his company." Pintori oversaw a prodigious output of advertisements, many of them his own designs, but also many by such prominent artists as Lionni, Glaser, Folon and Savignac. Includes Olivetti (1947) and Olivetti / Cinematici delle Macchine per Scrivere (1950s).