GUISEPPE MAGAGNOLI (MAGA, 1878-1933) RIZA PASTILLEN. 1927. 51x36 inches, 130x92 cm. Condition B+: vertical and horizontal folds; repaired tears and creases in margins, some affecting image. Japan. Magagnoli had worked for years as Vercasson's agent in Italy. When he opened up his own agency in the 1920s he employed the best Italian designers of the inter-war era. "Pupazzi, Nizzoli, Fabiano, Terzi, Amaldi, and the young Severo Pozzati, before he left for France and became Sepo (at that early period his style was perfectly Cappiello-esque)" were all under contract at the firm (Weill p. 275.) Regardless of the artist, the posters were generally just signed "Maga." "Although stylistically very different because they originated from different artists, Maga's posters are almost always persuasive and effective, as well as graphically of great interest" (Bolaffi p. 127). German version.
