May 03, 2010 - Sale 2213

Sale 2213 - Lot 12

Price Realized: $ 5,520
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 5,000 - $ 7,500
GÉZA FARAGÓ (1877-1928) TUNGSRAM. 1913.
40 1/2x36 3/8 inches, 103x93cm.
Condition B+: restoration along vertical and horizontal folds.
Faragó's style reflects elements of French Art Nouveau, as well as the minimal geometrical ornamentation of the Secession. This poster, advertising Tungsram lightbulbs, is a subtle yet triumphant allegory of light over darkness and can be considered his masterpiece. At least one other text variant exists. Farago 24, Plakatkunst p. 68.