May 10, 2016 - Sale 2414

Sale 2414 - Lot 211

Price Realized: $ 552
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 600 - $ 900
GÜNTHER KIESER (1930- ) BMW MUSEUM / ZEITSIGNALE. Circa 1980.
46 1/2x33 inches, 118 1/4x84 cm.
Condition A: minor creases in image. Paper.
Kieser essentially dedicated his entire career to posters promoting jazz and blues concerts. Of the hundreds he designed, the most memorable are images of three-dimensional tableaux constructed using diverse objects that caught his inspirational attention. Using his signature 3D style, this German master diverged from his concert poster oeuvre to create this brilliant hyperrealistic image for a BMW exhibition. Starting in 1922, BMW began to put their products on display, eventually opening an actual museum. Once the new building was constructed, the museum housed three permanent exhibitions over the course of 30 years. The first exhibition was Zeitsignale, "Sign of the Times," shown from 1980-84. With a renowned theater director and a composer as the artistic directors, the exhibit featured a dark gallery space, with illuminated displays for theatrical effect. "Hundreds of thousands of visitors made their way through an artistic history of the twentieth century enriched with aspects of politics, traffic and fashion as well as prominent witnesses of the age, including Karl Valentin and Liesl Karlstadt, Marlene Dietrich and Marilyn Monroe" (http://www.bmw-welt.com/). Kieser's poster, featuring a carved Marlene Dietrich sculpture sitting on a BMW 326, utilizes the drama of its dark background and and neon sign outlines to resonate with the exhibition's visual theme.