Sep 29, 2016 - Sale 2423

Sale 2423 - Lot 43

Price Realized: $ 6,250
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 6,000 - $ 9,000
The Arrangement. Story illustration for "Never Say Die," by Lucia Alzamora, published in Ladies' Home Journal, August, 1938. Oil on canvas. Signed "Sundblom" in lower right image. 686x1016 mm; 27x40 inches. Light fraying of canvas at edges of stretcher bar and along inside bar edge, light surface repair. Framed. Accompanied by a copy of the magazine.

Additional Details

Sundblom (1899-1976) is best known for creating the iconic Coca-Cola Santa Claus in the 1930s. He was a prominent and influential commercial illustrator who enjoyed a steady and prolific career and was inducted into the Society of Illustrators Hall of Fame in 1987.