?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,000 - $ 1,500
HANNS LOHRER (1912-1995)
PORSCHE / THE SPORT FOR MEN WITH PERSONALITY. 1962.
46 1/4x33 1/2 inches, 117 1/2x85 cm. Condition A-: minor repaired tears at edges; small replaced loss in upper left corner; minor creases in margins.
Hanns Lohrer worked as a commercial graphic designer for Porsche in the 1950s and 60s. The Porsche museum in Germany held an exhibit of his works in 2012, noting that a highlight of the collection is a "series of posters designed by Hanns Lohrer in 1961 depicting the Porsche 356 in the context of sports such as golfing, hunting or horse riding. Typical of Porsche's prestigious advertising during that era, the bold colours of the sports equipment dominated the sports car which was shown in small scale." Not in Porsche.