HARDING WARREN G Typed Letter Signed WGHarding as Senator to

Sale 2413 - Lot 131

Price Realized: $ 281

?Final Price Realized includes Buyer’s Premium added to Hammer Price

Estimate: $ 400 - $ 600

HARDING THE NEWSPAPER MOGUL RAISES PRICES HARDING, WARREN G. Typed Letter Signed, "WGHarding," as Senator, to Marion Star business manager James C. Woods, recommending that the Star increase its rate to subscribers in Richwood. 2 pages, 4to, "United States Senate" stationery, written on separate sheets; minor smudging to signature, folds. (TFC) Washington, 9 July 1918

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"In a letter which I had a few days ago from Mr. Van Fleet he asked me what I thought about raising the price of the paper at Richwood. . . .
". . . [W]e ought to be well enough established in Richwood now to be able to charge our regular price of subscription there. I am especially inclined to think this since so many of the city papers have advanced from one to two cents. We should be considerably better off even if we lose one-fourth of our subscription list by advancing the price. . . . In any event, our circulation is sufficient to maintain our advertising rate without any particular worry about the loss of a few subscribers. . . .
". . . I would get out two circulars to be distributed among Richwood subscribers . . . . I would have the first circular give notice that beginning with the first week in August the paper in Richwood would be sold at the regular subscription price . . . . I would say . . . that this has been made necessary by the heavily increased cost of newsprint and the general expenses of newspaper publication. . . ."