May 07, 2007 - Sale 2113

Sale 2113 - Lot 111

Unsold
Estimate: $ 1,200 - $ 1,800
HARDY (DATES UNKNOWN) PARIS-TANGER-CASABLANCA. 1933.
39 3/8x24 1/4 inches. M. Dechaux, Paris.
Condition A-: minor repaired tears and creases in top margin and text.
An efficient Art Deco poster designed by an artist about whom nothing is known. Advertising travel from the French capitol to the African colonies, Hardy effectively employs the diagonal and bold typography to relate the message. A journey that necessitates traveling over land and sea, the image unites the two modes of transportation within a red circle. Passengers will be automatically transferred from their train to a ship. The ease of this transfer, and the speed of the entire journey, is dynamically captured in the graphic union between the train and the ship that converts into an arrow. The artist uses two airbrushed bursts of color, green and blue, to evoke the land and the sea. Le Train p. 128.