New York / Fly there by Qantas. Circa 1958. Lithograph poster. 96x70 cm, 37¾x27½ inches; Posters Pty Ltd., Australia.
"Qantas began it's 'Round-the-World service' in 1958, with Super Constellations leaving from Melbourne flying both to the East and to the West. It was the only international airline at the time that had the right to operate across the United States" (New York p. 167). Australian-born Rogers studied art in his native Sydney before moving to California for three years to study animation at UCLA. Returning to Australia as a freelance artist, Rogers' primary client was Qantas, for whom he designed a number of different poster series between the 1950s and 1970s. In addition to designing posters for the firm, he was also involved in other aspects of their corporate identity, from brochures to typefaces.
