Aug 08, 2024 - Sale 2676

Sale 2676 - Lot 325

Price Realized: $ 750
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,000 - $ 1,500

HARRY ROGERS (1929-2012)

QANTAS / CANADA. Circa 1952.


19½x14¼ inches, 49½x36¼ cm. Posters Pty. Ltd., Australia.
Condition A-: minor creases in margins; slight foxing in image; pin holes in corners. Paper.

Australian-born Rogers studied art in his native Sydney before moving to California for three years to study animation at UCLA. Returning to Australia as a freelance artist, Rogers' primary client was Qantas, for whom he designed a number of different poster series between the 1950s and the 1970s. In addition to designing posters for the firm, he was also involved in other aspects of their corporate identity, from brochures to typefaces. This series, one of several designed by Rogers for Qantas appeared as early as the mid-1950s, and the images were reissued in the following years (See Swann Sale 2621, Lot 100) featuring added structures, depicted in outline and with the jets flying from right to left. In this first printing, the jet travels from left to right.

Modern Publicity 1959-1960, p. 22 (var).