?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 700 - $ 1,000
HEINI FISCHER (1921-) PKZ. 1952. 50 1/2x35 1/2 inches. City-Druck AG, Zurich. Condition A-: staining and repaired tears in top margin, creases in image. The Swiss fashion store PKZ may well be the company that commissioned the largest number of great graphic designers to create posters. The list of them is simply the history of the Swiss poster. Here, Zurich-based Heini Fischer uses photography in a daring way combining the arm of a pipe-smoker in coat, a button floating above it and, vertically, three letters in red, blue and yellow. An intriguing image, and all to catch the attention of a public for whom PKZ was no secret! ref: Foto-Plakat<>, Joseph Muller-Brockmann & Karl Wobmann, AT Verlag, Aarau-Stuttgart 1989, p. 88, full color.
