Jan 31, 2008 - Sale 2134

Sale 2134 - Lot 351

Price Realized: $ 2,040
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 2,000 - $ 3,000
HENRI CASSIERS EXPOSITION UNIVERSELLE. 1910
48 1/4x34 1/4 inches. J.E. Goossens, Bruxelles, Paris, Lille.
Condition B+: repaired tears and restoration along vertical and horizontal folds; creases and abrasions in margins and image; restored pin holes in margins and corners.
"To call attention to its international exposition in 1910, the city of Brussels brought forth a gala poster that capitalized on the public's interest in a promising new mode of transportation, the dirigible airship. With flags flying, the Stars and Stripes prominently among them, an airship of the Lebaudy-type hovers over the city's [Town's Square, showing the] historic Grand Palace. On the right is the Town Hall and in the background Brewer's Hall." (Looping the Loop p. 57). Cassiers was a painter from Flanders who designed many successful posters, most notably for his main client, the Antwerp-based Red Star Line ship company. Whether he was advertising ships, cars, elixirs or resorts, his style primarily revolved around the people of his country, and his posters are populated by ethnic Belgian fishermen, farmers, and peasants within the typically flat landscapes of the region. This image, more architectural than "ethnic", stands out from much of his other work. This is the French version. Looping the Loop pl. 35 (var).