May 09, 2024 - Sale 2668

Sale 2668 - Lot 72

Unsold
Estimate: $ 1,500 - $ 2,000

HENRY LE MONNIER (1893-1978)

LA BLÉDINE. 1930.


62½x45¾ inches, 153¾x116¼ cm. Les Affiches Lutetia, Paris.
Condition B: replaced loss in central image; repaired tears, creases and abrasions in margins and image and along vertical and horizontal folds; bleach spots in image; paper stamp at top.

La Blédine is a baby cereal invented by two pharmacists that still is on shelves today, after over 100 years. Le Monnier designed this effective marketing for the company touting its effectiveness in nourishing the next generation of athletes, including a tennis player, boxer, swimmer, footballer and cyclist.