Jun 18, 2020 - Sale 2538

Sale 2538 - Lot 162

Estimate: $ 2,000 - $ 3,000
HERB LUBALIN (1918-1981) HERB LUBALIN'S ICONOCHRESTOMATHY. Group of 21 sheets. 1966.
Each approximately 20x14 inches, 50 3/4x35 1/2 cm. Drum Lithographers, Inc.
Condition A. Paper.
This portfolio of playful typographic designs features the award-winning typefaces of the 1966 International Type Face Design Competition. Best known for his illustrative typography - and his work with the magazines Avant Garde, Fact and Eros, Lubalin was a prolific designer of advertisements, typeface, posters, logos and more. His trademark for Saturday Evening Post was used for several years, and also designed the trademark for the World Trade Center when it was founded. Not satisfied with the prevailing 'Swiss Style' of design, he was keen to create a style that Americans would react to, called 'graphic expressionism' – using typography to illustrate ideas. Typefaces created by Lubalin include ITC Avant Garde, Pistilli Roman, Lubalin Graph and Ronda. Includes duplicates. Images available upon request.