HERB RITTS (1952-2002) ABSOLUT VERSACE. Two posters. 1997. Each 31 1/4x23 1/4 inches, 79 1/2x59 cm. TBWA, Sweden. Condition varies, generally A: minor creases in image. Paper. Four supermodels, one renowned fashion photographer and a powerhouse liquor brand together made the Ice Hotel in Jukkasjärvi Sweden into a chilling backdrop for this dynamic addition to Absolut Vodka's ongoing advertising campaign in 1997. Herb Ritts' notoriety and prestige in the 1990s fashion world gave him access to the top brands, products and models to fuse into his art, as he did in this photo series with the fashions of Gianni Versace, Absolut Vodka and the models Kate Moss, Naomi Campbell, Markus Shenkenberg and Mark Findlay. The dramatic spatial and chromatic contrasts of these posters gave them instant dynamism on any phone booth, bus ad or magazine layout.
