May 13 at 12:00 PM - Sale 2568 -

Sale 2568 - Lot 256

Estimate: $ 500 - $ 750

HERBERT BAYER (1900-1985)

G.E. / ELECTRONICS - A NEW SCIENCE FOR A NEW WORLD. Booklet. 1942.


8 1/4x11 inches, 21x28 cm. General Electric Company, New York.
Condition A-: minor abrasions and creasing to covers; original stapled illustrated wrappers designed by Bayer.

A fabulous and startling piece of Modernist design, this booklet was commissioned from Herbert Bayer by Leo Lionni, the art director of N.W. Ayers at the time. Filled with powerful photomontages, color illustrations, dynamic layout and diagrams, the imagery here combines with the text to form a sort of science fiction narrative applied to the real world. Within its pages, the electron is explained and FM radio is promoted, as well as the nascent technology for television. The use of electricity to aid in public safety, agriculture and medicine is also illustrated. MoMA 561.1999.

Additional Details

From the collection of Albert Albano.