?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 7,000 - $ 10,000
HERBERT BAYER (1900-1985) ASPEN. 1948. 40x30 1/2 inches, 101 1/2x77 1/2 cm. Condition A- / B+: minor restoration in corners; minor repaired tears at edges. After moving to the USA in 1938, Bayer settled in New York before moving to Aspen in 1946. Once there he was recruited by Albert Paepcke, of the Container Corporation of America, to turn the sleepy town into a cultural and educational resort in addition to its lure as a winter paradise. In 1939 Bayer had worked for Mont Tremblant, a ski resort in Canada, and clearly used this experience when making the Aspen Ski posters and other advertising ephemera he designed for the city. There is no trace of Bauhaus rigidity in this image--on the contrary, it's a playful graphic game promoting Aspen in the off season. It mentions and depicts the world's longest ski lift, and many of the activities the region has to offer, it even includes the Hotel Jerome, a landmark in the city. "The Bauhaus master mixes quaint and modernist elements, balances negative space with complicated text and image, and deftly manipulates scale" (Resnick p.81). Photoplakate p. 131, Images of an Era 9, Resnick 51.
