?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 5,000 - $ 7,500
HERBERT BAYER (1900-1985) SKI IN ASPEN COLORADO. 1946. 40 3/4x30 inches, 103 1/2x76 cm. Condition B: repaired tears, restored losses, creases, abrasions; restoration and overpainting in margins and image. After moving to the USA in 1938, Bayer settled in New York before moving to Aspen in 1946, when he was recruited by Albert Paepcke of the Container Corporation of America, to turn the sleepy town of Aspen into a cultural and educational resort, in addition having a lure as a winter paradise. In 1939, Bayer had worked for Mont Tremblant, a ski resort in Canada, and clearly used this experience when making the Aspen Ski posters and other advertising ephemera he designed for the city. Here, the maple leaf he used in Canada is changed into an Aspen tree leaf in the center of the image. A jumping skier in front of the leaf and yellow sun rays added at the top, against a photograph for the background, all build a dynamic, well-balanced image with the kind of perfect typography that are hallmarks of Bayer's work. Bayer p. 188, Fotoplakate p. 130, Art of Skiing p. 133.
