Feb 29, 2024 - Sale 2660

Sale 2660 - Lot 165

Price Realized: $ 6,750
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 4,000 - $ 6,000

HERBERT BAYER (1900-1985)

SKI IN ASPEN COLORADO.


44½x34½ inches, 113x87½ cm.
Condition B+: extensive stenciled overpainting of yellow and white background, including around text.

After moving to the USA in 1938, Bayer settled in New York before moving to Aspen in 1946, when he was recruited by Albert Paepcke of the Container Corporation of America, to turn the sleepy town of Aspen into a cultural and educational resort, in addition to having a lure as a winter paradise. In 1939, Bayer had worked for Mont Tremblant, a ski resort in Canada, and clearly used this experience when making the Aspen ski posters and other advertising ephemera he designed for the city. Rare. Previously unrecorded at auction.