Feb 24, 2022 - Sale 2596

Sale 2596 - Lot 213

Price Realized: $ 3,750
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,500 - $ 2,000

HERBERT MATTER (1907-1984)

ALL ROADS LEAD TO SWITZERLAND. 1935.


39 1/2x25 1/4 inches, 100 1/4x64 1/4 cm. Fretz, Zurich.
Condition A- / B+: replaced upper left corner; minor creases and restoration at edges; hinge remnants on verso. Mounted on Japan.

Herbert Matter was a pioneer and early master of photomontage. This poster is part of the extraordinary series of Swiss travel posters he made between 1934-36, all consisting of close-up images that seem to spring out at the viewer, against a background of clever montages. This is the English version. Word & Image p. 74, Voyage p. 153 (var), Modern Poster 179 (var), Fotoplakate, p. 120 (var), Muller-Brockmann 150 (var), Margadant 281, Art Deco p. 71, Encyclopedie de l'Affiche p. 214, Avant Garde p. 175 (var), Swiss Poster 281, Weill 447 (var).