?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 2,000 - $ 3,000
HERBERT MATTER (1907-1984) ENGELBERG. 1936. 393/4x251/4 inches. C. J. Bucher, Luzern. Condition A-: repaired tears and restoration in margins. Born in Switzerland, Matter spent time in Paris where he studied with Leger and Ozenfant and met Cassandre. In 1935 he opened a photo studio in New York and went to work for Harper's Bazaar, Knoll and many other companies. He also became a professor at Yale. This poster is part of the extraordinary series of Swiss, photomontage travel posters he made from 1934-36, which consisted of close-up images that seem to spring at the public, against cleverly manipulated, montage backgrounds. They simply revolutionized both the concept of the travel poster and the nature of photographic advertising images. This image differs from the others in the series in that there is no one larger-than-life close-up image, but rather the immensity of the Alps, and man's ability to surmount natural obstacles are both presented via the visible tops of Alpine peaks, with the cable cars far above them, even passing through the clouds, all put into perspective by a diminutive couple at the bottom. Herbert Matter p. 104, Foto Plakate p. 122.
