May 10, 2012 - Sale 2278

Sale 2278 - Lot 60

Price Realized: $ 1,680
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,500 - $ 2,000
HERBERT MATTER (1907-1984) FRETZ. Brochure. 1933.
11 3/4x8 1/4 inches, 30x21 cm. Gebr. Fretz, Zurich.
Condition A.
A four page promotional brochure for the prominent Swiss printing firm Fretz highlighting the company's four main services; letterpress printing, lithography and offset, gravure and binding. It is a masterpiece of design, seamlessly incorporating photomontage, geometrical and abstract forms, typography and collage. Fretz was so pleased that they asked Matter to enlarge these designs for the their exhibition booth at the Grafa 34 in Zurich. Matter p. 57-8, MOMA 566.1977, Swiss Graphic Design.