HERBERT MATTER (1907-1984) PONTRESINA. 1936.
40 1/4x25 inches, 102 1/4x63 1/2 cm. Conzett & Huber, Zurich.
Condition B+: repaired tears and restoration at edges.
This poster and the following lot are part of the extraordinary series of Swiss photomontage travel posters Matter designed from 1934-36. These works consist of close-up images that seem to spring at the public, against cleverly manipulated montage backgrounds. The series was a revolution in both the concept of the travel poster and the nature of photographic advertising images in general. One of Matter's most recognizable images, it is also one of the rarest, as we could only find one other copy at auction since 1995. Matter p. 103, Fotoplakate cover and p. 127, Modern Poster 180, The Poster 268, Avant Garde p. 174, MoMa 153.1968.