HERBERT MATTER (1907-1984) ZWITSERLAND. 1934. 40x25 inches, 101 1/2x63 1/2 cm. Condition A- / B+: creases in margins and image; minor tears at edges; pinholes in corners. Framed. Paper. Born in Switzerland, Matter spent time in Paris where he studied with Leger and Ozenfant and met Cassandre. In 1935 he opened a photo studio in New York and went to work for Harper's Bazaar, Knoll and many other companies. He also became a professor at Yale. This poster is part of the extraordinary series of Swiss travel posters he made from 1934-36, all of which consisted of close-up images that seem to spring at the public, against a background of clever montages. They revolutionized both the concept of the travel poster and the nature of photographic advertising images. Dutch version. Voyage p. 152, Word & Image p. 74, Margadant 282, Muller-Brockmann 262, Fotoplakate 130.
