?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 2,000 - $ 3,000
HERBERT MATTER (1907-1984) ZWITSERLAND. 1936. 40 1/2x25 inches. ZVG. Condition A-: minor restoration in margins and image. Born in Switzerland, Matter spent time in Paris where he studied with Leger and Ozenfant and met Cassandre. In 1935 he opened a photo studio in New York and went to work for Harper's Bazaar, Knoll and many other companies. He also became a professor at Yale. This poster is part of the extraordinary series of Swiss travel posters he made from 1934-36, all of which consisted of close-up images that seem to spring at the public, against a background of clever montages. They simply revolutionized both the concept of the travel poster and the nature of photographic advertising images. ref: Herbert Matter Foto-Graphiker sehformen der Zeit<>by Lars Muller Baden, Schweizerische Stiffung fur Photohraphie, 1995, p. 99.
