?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 500 - $ 750
HERMANN EIDENBENZ (1902-1993) BATA. 1948. 50x35 1/2 inches, 127x90 1/4 cm. Art Institut Grafica, Basel. Condition A-: tear at left edge; minor creases and abrasions at edges. Paper. Born in India, Eidenbenz spent his formative years as an apprentice with the printer and publisher Orell Füssli in Zürich, and studied under Ernst Keller at the Kunstgewerbeschule. After teaching in Germany for six years, in 1932 he settled in Basel where he opened a studio with his brothers Willi and Reinhold, both skilled photographers. One of the pioneering Swiss designers to apply photography and sans-serif typography in advertising, he produced some of the finest works of graphic Modernism through his book, typeface, exhibition, and poster designs. Eidenbenz believed that "style was not a matter of appearance, it was a means chosen to communicate an idea" (Swiss Graphic design p. 123). He designed a number of posters for this shoe company. Bata had an extensive poster advertising campaign and worked with many of the best Swiss designers, including Donald Brün and Herbert Leupin. Realismes 74, Magic of Things 42, Swiss Graphic Design p. 67.
