?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 400 - $ 600
HOWARD ZIEFF YOU DON'T HAVE TO BE JEWISH TO LOVE LEVY'S. 1967. 45x291/2 inches. Darien House, New York. Condition B+: abrasions and creases in margins and image. A young African American boy is warmly appreciating the first bite of his pastrami sandwich. A Classic of modern advertising, so successful that "You don't have to be Jewish" became a household phrase. "Considered at a distance the Levy Campaign proved that not only could an inspired poster bring a customer closer to a product, it could also bring Americans closer to each other." (Moving Images p. 112).
