?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,500 - $ 2,000
I. ZHUKOV MOSCOW THEATRE FESTIVAL. 1934. 40x25 inches. Printed in the USSR. Condition B: tears and creases in margins; tape on verso. Paper. Another example of the "westernization" that Intourist (The Soviet state travel agency) was willing to undergo in the 1930s in order to attract foreign visitors. They rightfully understood that the prevailing European artistic trend of Art Deco would be more appealing to potential tourists than social realism. The relationship of the piano keyboard and the columns at the theatre's entrance is an excellent approach to the graphic idea of positive and negative space. One can hardly help but think of the famous French poster for Pianos Daude from 1926 featuring a very similar, overhead view of a man at the piano. However, this Soviet spin-off takes the idea much farther. The white and black keys on the piano keyboard impressively echo the columns of the concert hall and the straight folds of the background curtains. The entire image is slightly twisted to catch the eye and the typography is clear and simple.
