IVAN CHERMAYEFF (1932- ) AUSTRIA / PAN AM'S WORLD. 1972. 42x28 inches, 107x71 cm. Condition A. Paper. In 1970, Chermayeff & Geismar were hired to redesign Pan American's logo and corporate identity. Thius included a new advertising campaign for the company featuring twelve posters. The posters with their evocative and exotic photographs combined with minimalist Helvetica typeface bore the simple legend "Pan Am" in its first year. The following year, in 1972, it expanded to "Pan Am's World," emphasizing the airline's worldwide goal. Modern American p. 132 (var).
