Feb 24, 2022 - Sale 2596

Sale 2596 - Lot 393

Price Realized: $ 1,375
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,500 - $ 2,000

JACK LE BRETON (DATES UNKNOWN)

FIAT / THE CAR OF INTERNATIONAL REPUTATION. 1927.


58 1/2x38 1/4 inches, 148 1/2x97 cm. McLay, London.
Condition B+: repaired tears, small replaced losses, creases, abrasions and restoration in margins and image; repaired pin holes in corner. Framed.

Rather inexplicably, this poster for Italy's premiere auto-maker, was printed in Great Britain and designed by a virtually unknown artist. The image was so popular however, that it was used on the cover of a 1984 publication on the company's history. The poster combines the grace and elegance of ancient Rome with the modern splendor and power of the automobile. The image appears with several variations of overtext. Khachadourian p. 146.