?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 600 - $ 900
JACOB JONGERT (1883-1942) SIGNAAL TABAK. 13x15 inches. Condition A. Paper. In 1923, after long and varied studies, including being Roland Holst's assistant, Jongert became the art director for Van Nelle Coffee in Rotterdam, a position he held until 1940. This company had an extremely modernistic approach toward advertising (they even commissioned Cassandre to do a poster). Here, Jongert, in one of the many ads he designed for them, is totally Dutch avant-garde in style, with a strict and rigorous approach directly linked to de Stijl<> principles. ref: The Modern Dutch Poster<>, Kranert Art Museum, MIT Press, 1987, a similar piece, no. 73 p.108
