?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 7,000 - $ 10,000
JACOB JONGERT (1883-1942) VAN NELLE'S TABAK. 1920. 38 3/8x25 1/2 inches. Immigez. Condition A-: creases in image; tape on verso. Japan. Jongert studied with, and then professionally assisted, Roland-Holst, and had his own career as a painter and a professor of graphic arts. He was also the director of advertising for Van Nelle's Tobacco from 1923-1940. This early commission from the same client is a classic Dutch image in which Roland-Holst's influence can clearly be seen in the way the image is symmetrically organized in a vertical manner. However, the coloring, the typography, and the drawing itself are freely and marvelously done by Jongert in his own personal artistic manner. It is an exceptionally artistic approach to tobacco advertising in which only abstract smoke and flowers appear against a geometric patchwork-quilt-like background, with the smoke intertwining with the title. While the image exhibits traces of both the Continental and Dutch Art Nouveau style, it clearly takes a bolder, more contemporary approach to design. Modern Dutch 51.
