May 13, 2013 - Sale 2314

Sale 2314 - Lot 178

Price Realized: $ 1,680
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 600 - $ 900
JACQUES AURIAC (1922-2003) LIP. 1960.
46 1/4x30 1/2 inches, 115x77 1/2 cm. de La Vasselais, Paris.
Condition A-: creases and abrasions in margins and image.
Auriac studied at the École des Beaux Arts in Paris and went on to a career as a poster designer. He worked under contract for de La Vasselais, a large French publisher, which also represented Hervé Morvan, and at one time Raymond Savignac. Auriac worked on all the major accounts such as Bally, Evian, Gitanne cigarettes, various airlines and more. This image, for the leader of the French wrist watch market, is Auriac at his best; employing bold, simple lines and flat colors to create a synthetic, almost abstract image. Musée de l'Affiche 113, L'Art de l'Affiche Francaise 165.