?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 6,000 - $ 9,000
JEAN CARLU (1900-1997) CINZANO. 1950. Gouache maquette. 25 1/4x19 1/4 inches, 64x49 cm. Condition A: tears in paper margins. Painted on board. The original art work for Carlu's most famous, and most interesting, post war image. It is a contemporary re-working of the unofficial, endearing and enduring corporate emblem that Leonetto Cappiello had created for Cinzano in 1910; a blue and orange striped Zebra. Carlu has morphed the emblem into a cordial-sipping centaur, half zebra and half jockey, maintaining the corporate color scheme and showing the character lifting a glass of Cinzano. Carlu uses the ligne souple (supple line) which was inspired by surrealism and was the style he used while living in the United States during the war. He has added a sophisticated green halo to the dark background which ads a further element of excellence to this great poster. Carlu no. 76 (var), Modern Publicity p. 38 (var).
