May 08, 2006 - Sale 2079

Sale 2079 - Lot 59

Estimate: $ 800 - $ 1,200
JEAN CARLU (1900-1997) GIFRER.
12 3/4x18 3/4 inches. Giraud & Rivoire, Lyon.
Condition A-: scratches in image. Mounted on card as issued.
An absolutely unreferenced and unknown image advertising hydrogen peroxide. On a soft-toned light blue background, a swan becomes the incarnation of this purifying product. The gently curved typography and the graceful understated indication of the clouds are masterfully handled, but even more impressive is that Carlu manages to include a picture of the product package without disrupting the rest of the design.