May 08, 2006 - Sale 2079

Sale 2079 - Lot 71

Unsold
Estimate: $ 2,000 - $ 3,000
JEAN CARLU (1900-1997) SUPERSHELL.
32 1/2x24 1/2 inches. De Plas, Paris.
Condition A-: light vertical and horizontal folds; repaired tears in image.
In addition to Perrier, the de Plas advertising agency also handled the account for Shell Oil. Carlu designed a series of posters for the petroleum company and, in this particular image, focuses strongly on the emblematic yellow and red color of the brand's logo, which was already sufficiently known to help deliver the message without further graphic assistance.