Aug 01, 2007 - Sale 2120

Sale 2120 - Lot 122

Price Realized: $ 919
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,200 - $ 1,800
JEAN CARLU GIVE 'EM BOTH BARRELS. 1941.
29 3/4x39 3/4 inches. (76 x 102 cm.) U.S. Government Printing Office.
Condition B+: sharp vertical and horizontal folds. Paper.
Along with such other poster-world luminaries as Adolphe Mouron Cassandre, Paul Colin and Charles Loupot, Carlu was one of the poster artists to revolutionize French graphic design between the wars. He spent World War II in America, where he continued producing masterful modernist posters for the war effort. In 1939 while still in France, Carlu designed a poster promoting the "Anglo-French Day for the benefit of the combatants and of their families", featuring two soldiers in profile, a theme which he clearly replicated here, but with far more effect and impact. "A visual analogy is found between a machine gun and a rivet-gun" (Word & Image p. 61), driving home the connection between homefront workers and front-line soldiers. This is the larger of two formats. Design for Victory, p. 29, The Modern American Poster 46, Word & Image p. 61, Judd 4.7.