Apr 10, 2025 - Sale 2699

Sale 2699 - Lot 175

Unsold
Estimate: $ 800 - $ 1,200

JEAN-CLAUDE SUARES (1942-2013)


Tired of the Same Old Shit? Try the Different Drummer.
Offset lithograph poster. 882½x584 mm; 34¾x23 inches. 1968. Gross National Product, MN.

The Different Drummer clothing store was a trendy destination for hippies, celebrities, sports stars and cool kids. "The different drummer has a notoriously raunchy mystique. Salespeople are sometimes condescending, but the place is known as a great pick up spot and people come just to sit and watch the show. Many days you have to wait in line to get in. At first the drummer had six dressing rooms which would be used by three or four people at a time. The resulting scramble of clothes, underwear and people was terrifically humorous. Then the owners took out the dividers between the stalls and made one large dressing pen for women and one for men. The pants are stacked on high shelves, which the salesman reached by climbing ladders that slide along the wall . . . When I walked in recently, one of the salesmen . . . with pitch black hair straight down to the small of his back was dangling from a ladder improvising dirty lyrics to a B.B. King song while everyone else in the store collapsed in laughter. Enter a willowy girl with just the right look - straight brown hair, doe eyes, form-fitting floor length bell-bottoms a little T-shirt, no bra and a denim waist length jacket The [salesman] stopped singing and clambered down to wait on her as did three other others; they all stood talking with her for 15 minutes while everyone else had to dig for his own size or give up there is a distinct in group feeling about the drummer and attractive girls fairest Maire Lindsay's daughter Margie buys her pants here" (New York Magazine, August 10th, 1970, p. 63). The figure in the poster is Paul Sigenlaub, one of the store's owners and is from a photo taken by Bill English. This poster gained substantially more celebrity when it appeared on the walls of Hunter S. Thompson's campaign office in Aspen, Co. during the writer's unsuccessful run for Sheriff.

One of three posters designed for the fabled clothing store. See following lot for the second. The third was designed by Peter Max.