Oct 02, 2003 - Sale 1978

Sale 1978 - Lot 59

Price Realized: $ 920
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,000 - $ 1,500
JEAN DON (1900-1985) CONTREXEVILLE. 1928.
611/2x451/2 inches. Clichy, Paris.
Condition B+: creases in image; vertical and horizontal fold; restored losses in top right corner; minor foxing in left margin.
Mineral water is promoted using the simple device of an elegant man peering out at the viewer through a bottle, clearly conveying the idea of the water's purity and clarity. Don arrived in Paris from Bucharest during World War I. Before long, through a fortuitous connection with Francois Andre, he had completely acquainted himself with "tout Paris." Andre was the owner of Casinos in Deauville, Cannes, and La Baule and singled Don out as his favorite designer and decorator. He had him design posters and decorate balls and gala events for his rich clients. Don also worked for show business clients, whom he became associated with through his wife, the famous French actress Berthe Bovy. This commercial poster represents an unusual tangent for Don, whose portfolio contained mostly travel and show business posters. One can't help wondering if this poster was the inspiration for A. M. Cassandre's 1934 poster for Pernod Fils. Vendre, February 1929.