May 05, 2003 - Sale 1970

Sale 1970 - Lot 81

Price Realized: $ 1,150
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 300 - $ 400
JOESPH BINDER (1898-1972) BUY AMERICAN ART / ART WEEK. 1940.
12x91/2 inches. New York City W.P.A. Project.
Condition A-: minor dents in corners; slight abrasions in image. Silk-screen. Printed on card.
Joseph Binder emigrated from Austria to America in 1936. He had studied at the Vienna School of Applied Arts and had already staked his claim to graphic fame with the creation of the logo for the Julius Meinl company (a little boy in a fez). An accomlished graphic artist he brought his talents to America where his illustration style was immediately popular. In 1939 he won a poster design competition for the New York World's Fair, and he went on to handle such prominent campaigns as The Red Cross, The U.S. Department of the Navy, Ballantine's Beer and the United Nations. In 1940 Binder designed a well known image for Art Week (see W.P.A. p. 30), but this small silk-screen is previously unrecorded. None of his work for the W.P.A. is recorded in any of the catalogues of his work. Not in Binder, not in Schroll.